Mobile yard ramps are constructed of steel and designed to support heavy loads. But be careful not to exceed their maximum specified load capacity. The ground beneath the mobile yard ramp must be solid, Dun-slope ideally concrete or tarmac. Do not use on grass even if the ground seems firm. The lip plate of the mobile yard ramp must be securely connected to the rear of the container or truck. Dun-slope Attach the safety chains to prevent any movement. If the mobile yard ramp is stored outside check for signs of rust damage before use. Regular checks should always be made of the legs, wheels, lip plate and deck surface. Dun-slope Any damage must be immediately repaired before further use. Do not use the mobile yard ramp to enter the back of the lorry or container when the forklift truck is in operation. Common sense is the best advice for using a mobile yard ramp. Dun-slope If the yard ramp is old or damaged it is better to be replaced than risk continuing to use it. Renting mobile yard ramps is becoming a popular practice as regular maintenance is often included in the rental rates. Chase Equipment can provide more advice about renting mobile yard ramps. But here’s the problem: Dun-slope I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales. Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That’s how your sales letter should be – a “slippery slope” that pulls in the reader because it’s so compelling and interesting. The visitor should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on this page, Dun-slope reading your copy and leading her to order. So on this page, only have navigation that relates to the product. Marketers call this “pushing the ‘ouch’ button. First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with. If I’m going to buy your stuff, I’d like to know why you’re qualified to write about this topic. Give me the feeling that you’ve learned a lot about this topic and want to share it with me. Lay out everything I’ll get from your product. Don’t just list your table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features 5 tips on how to save money on groceries. That bullet could read, “Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill. Tell us why your product is such a great value. Offer special bonuses (preferably created by you) that are so good you could sell them alone if you wanted to. It could be a list of resources, a collection of articles, extra tips on a certain subject, or a free consu1tation. Some sales pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon, list the exact date and stick to it. Otherwise just say it’s an introductory, limited-time offer. Nothing bothers me more than when I’m at a Web site, I have my credit card ready, and I can’t find the $%#@& order link! Make your order process idiot-proof. Example: “Cl1ck below to 0rder n0w on our secure server.” Also sprinkle in order links throughout your page — some people will be ready to buy before they get to the bottom. In your P.S., right after your signature, emphasize that I should act now. For example, Don’t miss out on this great 0pportunity. Remember, you can buy n0w and change your mind at anytime.